Tangible and Intangible
Products or services
Through paid channels
The old why of advertising is now a lost artifact: WMM360 has found, creating a personal, human connection within any Media message requires defining consumer segments that describe people according to multiple dimensions that influence their purchasing behavior — from their psychographics to attitudinal characteristics.
Advertising is the process of making a product and service known to an audience. It involves the development of messages that present products, services, ideas, and brands to the world. These processes generally entail advertising campaigns in the media. An advertising campaign relies on timely offers, creative positioning, and catch-phrases to ensure products resonate with consumers.
Great advertising campaigns use a mix of media to generate excitement for a product. For example, to promote a product or service that is geared toward a younger audience, advertisers may use Instagram, Twitter, and other social platforms. Other consumer groups may respond better to radio, television, and print ads. Advertisers need to experiment with media placement to find the right combination for reaching the right audience. Advertisers must also communicate with frequency for their promotions to break through a highly saturated media environment. WMM360 can help you achieve your goals.
Put simply, advertising spreads the word about products and services. But this process requires careful targeting to ensure campaigns align with the wants and needs of specific audiences.